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Archive for the ‘Science’ Category

How We Decide by John Lehrer

October 13, 2009 Leave a comment

Book: How We Decide by John Lehrer

Rating: Good

Lesson Learned: there is a lot going on in your head

There isn’t anything here that is going to make you think differently about how to sell a product so people are more prone to buy it, but it is an interesting explanation on how some simple innovation in actions can help circumvent mistakes which are made because of brain bias.

Categories: Book Review, Science

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina

August 9, 2009 Leave a comment

Book: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina

Rating: Interesting

Lesson Learned: How my noggin’ works

This is a scientist explaining how to get the most from your brain in Layman’s terms. This was a great book and an easy read. I don’t think any of the information will necessarily surprise you but it is always good to know why you tick and it is fascinating to know the oddities of the human mind.

Categories: Book Review, Science

The Tipping Point: How Little Things can Make a Big Difference by Malcolm Gladwell

August 4, 2009 Leave a comment

Book: The Tipping Point: How Little Things can Make a Big Difference by Malcolm Gladwell

Rating: Great

Lesson Learned: How ideas spread

I am keeping this short, since you probably have already read this one. This is a great book when read through a marketing lens. You have to have enough people talking about something before it spreads. This is the technical explanation of an ideavirus.

Categories: Book Review, Marketing, Science