Home > Book Review, Science > How We Decide by John Lehrer

How We Decide by John Lehrer

Book: How We Decide by John Lehrer

Rating: Good

Lesson Learned: there is a lot going on in your head

There isn’t anything here that is going to make you think differently about how to sell a product so people are more prone to buy it, but it is an interesting explanation on how some simple innovation in actions can help circumvent mistakes which are made because of brain bias.

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Categories: Book Review, Science
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