Home > Book Review, Marketing > Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Book: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Rating: Great

Lesson Learned: how to go from the early adopters to the mainstream

Moore discusses the market as a bell curve where the early adopters are at one end and at the other is the laggards. When a disruptive product is introduced into the market there is always a jump that has to be made between the early adopters and the early majority. Moore explains ways on how to cross this chasm effectively so your product becomes ‘the’ product. It was an interesting read and even after being written decades ago it is still applicable.

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Categories: Book Review, Marketing
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