Home > Book Review, Business, Entrepreneur, Marketing > Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Book: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Rating: okay

Lesson Learned: be authentic

If you are a big company and don’t get the whole ‘net youth culture’ this is a good book. I enjoyed reading it because the lessons seem so intrinsic to me since this is the time I grew up in. There isn’t anything here revolutionary unless you really don’t understand the power of blogs and the potential for your brand to spread online following simple rules.

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