Home > Book Review, Entrepreneur > Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri

Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri

Book: Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri

Rating: Meh

Lesson Learned: It’s all a narrative

Vinjamuri writes the story of 7 unique companies and their rise to brand stardom. (Craig’s List, Burt’s Bees, Columbia Sportswear, Cliff Bar, J Peterman, The Art of Shaving, Baby Einstein) He spends time with each of the entrepreneurs that started the companies and asks them, “How did you do it”. Then, he narrates their interview. Nothing groundbreaking, but since he teaches at NYU I am going to say it is worth reading…however it really isn’t all that eye opening.

I have heard story after story of brand giants that started out as personal dreams and the common thread in each of them is the passion, intensity and dedication of the entrepreneur to make things happen at the right time. You could have invented the Internet and if it was bad timing it wouldn’t matter. Work on your timing.

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Categories: Book Review, Entrepreneur
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