Home > Book Review, Marketing > Brand Warfare: 10 Rules for Building the Killer Brand by David D’Alessandro

Brand Warfare: 10 Rules for Building the Killer Brand by David D’Alessandro

Book: Brand Warfare: 10 Rules for Building the Killer Brand by David D’Alessandro

Rating: Stupid

Lesson Learned: Read through the book before you buy it

This guy actually talks about using the tv and sports sponsorships to build a brand and he wrote it in 2001. He seemed way out of touch with modern marketing technique…and how do you have 10 rules and not include the Internet? The book was way bad and a waste of time to read. I’m sure he is real nice, but the book was awful.

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Categories: Book Review, Marketing
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