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Brand Management

You are a marketer. Your most important brand is you. You are the only person responsible for managing your most valuable brand. It is up to you to maximize your brand’s impact. There is a lot that goes into personal brand management. You have to be unique, you have to be interesting, and you have to live your brand.

The fruit of effective brand management is Sales Funnel Maximization:

sales funnel

Everyone you talk to starts out as a lead. These leads either travel all the way down your funnel and turn into a deal or they get stuck in the process. Sells is a numbers game. The more people you talk to the more people you will sell to.

The life lesson is simple: if you can attract enough of the right leads (people, opportunities and experiences) you maximize success. In my 20s I am doing everything and learning a great deal at what I am good at. I use these findings to build a better personal funnel; a process which is guided by the brand I have built. Eventually my funnel will be so precise I will be able to leverage all 24 hours of my day.

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Categories: Life Lessons
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