Home > Book Review, Marketing, Uncategorized > Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Book: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Rating: Amazing
Lesson Learned: Artistic points of creating a story

This is one of the best marketing books I have read. It explains clearly how to tell a story that will stick with a congregant, customer, student, etc. The authors also have a column in my favorite magazine, Fast Company, which is always an interesting read. This is a book anyone with a story to tell needs to read.

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