Home > Book Review, Marketing > Tribes: We Need You to Lead Us by Seth Goodin

Tribes: We Need You to Lead Us by Seth Goodin

Book: Tribes: We Need You to Lead Us by Seth Goodin

Rating: Amazing, why haven’t you read it?

Lesson: Find your niche and lead it

The marketing for this book was as amazing as the book itself. Godin set up a ning site which only a limited number of people could join if they purchased the book from the blog the day it was announced. There was a waiting line and then confirmation that you were allowed to join. For ordering early I was sent the book before it was available in stores and later I was sent an extra copy to share with a friend. The whole point was to show how to lead your tribe using the infinite resources on the web.

Advertisements
Categories: Book Review, Marketing
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: