Home > Book Review, Marketing > All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Book: All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Rating: Another home run

Lesson Learned: Marketers are story tellers

You have to create a compelling narrative that people want to buy into in order to be successful. If it is just a product, well, it’s just a product. I tried this with Global Art Inferno and the lesson learned was the narrative has to be right. If you don’t remember, I marketed paintings by holding them for ransom with threat of burning them if they were not purchased.

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Categories: Book Review, Marketing
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