Home > Book Review, Marketing > Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Book: Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Rating: Wow, that’s a good book

Lesson: Interruption is always rude

Create opportunities to open a dialogue rather than stealing away attention to market. This will make your customers more loyal and your ROI more reasonable. Daily Candy is usually pointed to as the most successfulexample with millions of users signing up for free to receive daily content.

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Categories: Book Review, Marketing
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