Home > Book Review, Creativity, Entrepreneur, Marketing > Exploiting Chaos: 150 Ways to Spark INnovation During Times of Change by Jeremy Gutsche

Exploiting Chaos: 150 Ways to Spark INnovation During Times of Change by Jeremy Gutsche

Book: Exploiting Chaos: 150 Ways to Spark INnovation During Times of Change by Jeremy Gutsche

Rating: Cool

Lesson Learned: Trend Spotting

Jeremy Gutsche runs the website TrendHunterand wrote this book as a way to describe what he has learned about spotting trends. The book is fun because it is written like a 200 page exciting PowerPoint. It provides an excellent explanation of how to spot and create trends. The lessons he teaches are substantive and the way the book was published is as unique as Bell’s Velvet Elvis. (I’m talking about the Velvet Elvis- pre-weird guy falling on the cover.)

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